Authored by the expert who managed and guided the team behind the Morocco Property Pack
Yes, the analysis of Marrakech's property market is included in our pack
Thinking about starting an Airbnb in Marrakech? You're not alone, and the numbers are worth looking at closely.
This article breaks down what you can realistically earn, what it costs to operate, and whether Marrakech's short-term rental market still has room for new hosts in 2026.
We update this blog post regularly to keep the data fresh and useful for anyone considering property investment in Morocco.
And if you're planning to buy a property in this place, you may want to download our pack covering the real estate market in Marrakech.
Insights
- Marrakech Airbnb listings average around 1,260 MAD per night (about $138), but the median sits closer to 1,000 to 1,140 MAD because smaller apartments dominate the supply.
- With 21,388 active short-term rental listings in Marrakech, competition is intense, yet Morocco's record 19.8 million tourists in 2025 signals strong demand heading into 2026.
- Top-performing Airbnb hosts in Marrakech achieve 62% to 67% occupancy, roughly 10 to 15 points above the market average of 52%.
- Self-managed Airbnb properties in Marrakech can net around 14,000 to 16,000 MAD monthly, while professionally managed units typically net 10,000 to 13,000 MAD after expenses.
- Nearly half of Marrakech listings (49%) are set up for 30-night minimum stays, targeting the growing digital nomad segment rather than weekend tourists.
- The Medina neighborhoods like Mouassine and Riad Zitoun command nightly rates of 1,100 to 2,200 MAD, while Gueliz apartments typically range from 900 to 1,600 MAD.
- Major events like GITEX Africa (April 7 to 9, 2026) and the International Marathon of Marrakech (January 25, 2026) can push nightly rates up by 20% to 50% for well-located properties.
- Internet connectivity is nearly universal among Marrakech Airbnbs at 96%, followed closely by air conditioning at 95%, making these amenities table stakes rather than differentiators.
Can I legally run an Airbnb in Marrakech in 2026?
Is short-term renting allowed in Marrakech in 2026?
As of the first half of 2026, short-term renting is generally allowed in Marrakech, though it falls under Morocco's tourist accommodation framework rather than being completely unregulated.
The main legal framework governing Airbnb rentals in Marrakech is Law n° 80-14, which covers tourist establishments and other forms of tourist accommodation, and this law treats frequent short-stay hosting as a regulated activity.
The single most important condition hosts must understand is that the more your operation looks like a business (high frequency, multiple properties, staff, concierge services), the more you should formalize with proper registration, guest reporting, and tax compliance.
For hosts operating in the Medina, compliance expectations tend to be higher because it's a mature tourist zone where riads have been operating as accommodation for years, and local authorities are more accustomed to oversight.
Penalties for operating without proper compliance can include fines and potential closure orders, though enforcement tends to focus on larger, more visible operations rather than occasional hosts.
For a more general view, you can read our article detailing what exactly foreigners can own and buy in Morocco.
If you are an American, you might want to read our blog article detailing the property rights of US citizens in Morocco.
Are there minimum-stay rules and maximum nights-per-year caps for Airbnbs in Marrakech as of 2026?
As of the first half of 2026, Marrakech has no widely published national minimum-stay rules or 90-day caps like those found in some European cities, meaning hosts can set their own stay requirements based on their strategy.
These rules don't vary by property type or residency status because they simply don't exist as formal legal requirements in Marrakech, giving hosts flexibility across all neighborhoods and property categories.
What's interesting is that many Marrakech hosts voluntarily set longer minimum stays anyway, with 49% of listings requiring 30-night minimums and 37% allowing 2-night stays, showing that market demand rather than regulation drives these choices.
Do I have to live there, or can I Airbnb a secondary home in Marrakech right now?
Marrakech does not have a residency requirement for operating an Airbnb, meaning you don't need to live in the property or even in Morocco to host guests.
Owners of secondary homes and investment properties can legally operate short-term rentals in Marrakech, and many hosts do exactly this, often hiring local caretakers or property managers to handle day-to-day operations.
There are no specific additional permits required solely because a property is a secondary home, though the usual compliance expectations around tourist accommodation still apply regardless of whether it's your primary residence.
The main practical difference between renting a primary residence versus a secondary home in Marrakech isn't legal but operational: secondary homes typically require stronger local support for key handoffs, cleaning coordination, and guest communication since you won't be nearby.
Don't buy the wrong property, in the wrong area of Marrakech
Buying real estate is a significant investment. Don't rely solely on your intuition. Gather the right information to make the best decision.
Can I run multiple Airbnbs under one name in Marrakech right now?
Running multiple Airbnb listings under one name is allowed in Marrakech, and it already happens at scale with several property managers operating dozens of listings across the city.
There is no published maximum number of properties one person or entity can list for short-term rental in Marrakech, which is why you see professional operators building substantial portfolios in popular neighborhoods.
While no special multi-listing license exists, the compliance bar naturally rises when you run multiple units because you're clearly operating a business, meaning proper tax registration, staff documentation, and guest reporting become more important.
Do I need a short-term rental license or a business registration to host in Marrakech as of 2026?
As of the first half of 2026, Marrakech expects hosts operating regular tourist accommodation to have some form of registration or compliance documentation, especially for entire-home stays marketed to tourists.
The process typically involves aligning with Morocco's tourist accommodation classification system through the Ministry of Tourism, though occasional hosts often operate without formal authorization while the framework evolves.
Documents commonly needed include proof of property ownership or authorization to rent, identification, and tax registration if you're generating regular rental income.
Costs for formalization vary depending on your property type and classification level, but the main ongoing expense is ensuring your tax filings (including the tourist stay tax) are properly handled each quarter.
Are there neighborhood bans or restricted zones for Airbnb in Marrakech as of 2026?
As of the first half of 2026, Marrakech has no officially published citywide Airbnb ban zones like those seen in Amsterdam or Barcelona, which explains why the city has over 21,000 active short-term rental listings.
The restrictions that do exist are more practical than legal: in the Medina (particularly around Jemaa el-Fna, Mouassine, and Riad Zitoun), taxi access and luggage logistics can make some derbs (alleyways) challenging for guest arrivals.
In modern districts like Gueliz and Agdal, the main friction comes from co-ownership rules and syndic regulations in apartment buildings, where neighbors or building management may discourage or effectively ban short-term rentals through internal rules.
We made this infographic to show you how property prices in Morocco compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.
How much can an Airbnb earn in Marrakech in 2026?
What's the average and median nightly price on Airbnb in Marrakech in 2026?
As of the first half of 2026, the average nightly price for an Airbnb in Marrakech is approximately 1,260 MAD ($138 USD or about €127 EUR), while the median sits lower at around 1,000 to 1,140 MAD ($110 to $125 USD or €100 to €115 EUR) because smaller properties dominate the supply.
The typical nightly price range covering roughly 80% of Marrakech Airbnb listings falls between 700 and 2,200 MAD ($77 to $240 USD or €70 to €220 EUR), though villas and premium riads can push well above this band.
The single biggest factor affecting nightly pricing in Marrakech is location type: Medina riads command an experience premium for atmosphere and authenticity, while modern apartments in Gueliz compete more on convenience and amenities.
By the way, you will find much more detailed profitability rent ranges in our property pack covering the real estate market in Marrakech.
How much do nightly prices vary by neighborhood in Marrakech in 2026?
As of the first half of 2026, nightly prices in Marrakech vary dramatically from around 850 MAD ($93 USD or €85 EUR) in Agdal to over 6,000 MAD ($656 USD or €600 EUR) for premium Palmeraie villas, creating a wide spread between the most affordable and most expensive neighborhoods.
The three neighborhoods with the highest average nightly prices in Marrakech are Palmeraie and resort areas at 2,000 to 6,000+ MAD ($220 to $656+ USD), Hivernage near luxury hotels at 1,200 to 2,400 MAD ($131 to $262 USD), and Medina locations like Mouassine at 1,100 to 2,200 MAD ($120 to $240 USD).
The three neighborhoods with the lowest average nightly prices are Agdal at 850 to 1,500 MAD ($93 to $164 USD), parts of Gueliz at 900 to 1,600 MAD ($99 to $175 USD), and outer Medina areas, though guests still actively choose these areas for their calmer atmosphere, easier taxi access, and proximity to restaurants and cafes.
What's the typical occupancy rate in Marrakech in 2026?
As of the first half of 2026, the typical occupancy rate for Airbnb listings in Marrakech is approximately 52%, which translates to roughly 16 booked nights per month on average across all property types.
The realistic occupancy range covering most Marrakech listings falls between 40% and 65%, with significant variation based on listing quality, pricing strategy, and seasonal timing.
Marrakech's 52% occupancy compares favorably to many Moroccan cities due to its status as the country's top tourist destination, though it sits below peak European resort markets because of stronger seasonality.
The single biggest factor driving above-average occupancy in Marrakech is review quality combined with professional photography and responsive communication, as these elements help listings stand out in a market with over 21,000 competitors.
Don't sign a document you don't understand in Marrakech
Buying a property over there? We have reviewed all the documents you need to know. Stay out of trouble - grab our comprehensive guide.
What's the average monthly revenue per listing in Marrakech in 2026?
As of the first half of 2026, the average monthly revenue per Airbnb listing in Marrakech is approximately 19,900 MAD ($2,180 USD or about €2,000 EUR), calculated from the market average nightly rate and occupancy figures.
The realistic monthly revenue range covering roughly 80% of Marrakech Airbnb listings falls between 10,000 and 30,000 MAD ($1,095 to $3,285 USD or €1,000 to €3,000 EUR), depending heavily on property type, location, and operational quality.
Top-performing Marrakech Airbnb listings can achieve 35,000 to 50,000 MAD ($3,830 to $5,470 USD or €3,500 to €5,000 EUR) monthly during strong months. If you hit 67% occupancy at 1,500 MAD per night, that's roughly 30,000 MAD monthly even in a typical month.
Finally, note that we give here all the information you need to buy and rent out a property in Marrakech.
What's the typical low-season vs high-season monthly revenue in Marrakech in 2026?
As of the first half of 2026, typical low-season monthly revenue in Marrakech ranges from 12,000 to 16,000 MAD ($1,310 to $1,750 USD or €1,200 to €1,600 EUR), while high-season months can generate 25,000 to 40,000 MAD ($2,740 to $4,380 USD or €2,500 to €4,000 EUR) for well-positioned listings.
Low season in Marrakech typically runs from June through August when summer heat reduces tourist interest, while high season spans October through May with peak demand during winter holidays, spring break, and major events like the International Marathon of Marrakech in January and GITEX Africa in April.
What's a realistic Airbnb monthly expense range in Marrakech in 2026?
As of the first half of 2026, realistic monthly expenses for operating an Airbnb in Marrakech range from 4,000 to 10,000 MAD ($440 to $1,095 USD or €400 to €1,000 EUR) for self-managed properties, rising to 7,000 to 15,000 MAD ($765 to $1,640 USD or €700 to €1,500 EUR) with professional management.
The single largest expense category for most Marrakech Airbnb hosts is cleaning and laundry services, typically costing 150 to 300 MAD ($16 to $33 USD) per turnover, which adds up quickly with frequent short stays.
Hosts in Marrakech should expect to spend between 20% and 50% of gross revenue on operating expenses, with self-managed properties at the lower end (20% to 30%) and professionally managed properties at the higher end (35% to 50%).
If you want to go into more details, we also have a blog article detailing all the property taxes and fees in Marrakech.
What's realistic monthly net profit and profit per available night for Airbnb in Marrakech in 2026?
As of the first half of 2026, realistic monthly net profit for an Airbnb in Marrakech ranges from 10,000 to 16,000 MAD ($1,095 to $1,750 USD or €1,000 to €1,600 EUR), with profit per available night falling between 300 and 485 MAD ($33 to $53 USD or €30 to €49 EUR) depending on your management approach.
The realistic monthly net profit range covering most Marrakech Airbnb listings is 8,000 to 18,000 MAD ($875 to $1,970 USD or €800 to €1,800 EUR), with self-managed properties typically netting 14,000 to 16,000 MAD and managed properties netting 10,000 to 13,000 MAD.
Most Marrakech Airbnb hosts achieve net profit margins between 50% and 70% of gross revenue when self-managing, dropping to 40% to 55% with professional management handling operations.
The break-even occupancy rate for a typical Marrakech Airbnb listing sits around 25% to 35%, meaning you need roughly 8 to 11 booked nights per month to cover your fixed and variable costs before generating profit.
In our property pack covering the real estate market in Marrakech, we explain the best strategies to improve your cashflows.
We did some research and made this infographic to help you quickly compare rental yields of the major cities in Morocco versus those in neighboring countries. It provides a clear view of how this country positions itself as a real estate investment destination, which might interest you if you’re planning to invest there.
How competitive is Airbnb in Marrakech as of 2026?
How many active Airbnb listings are in Marrakech as of 2026?
As of the first half of 2026, Marrakech has approximately 21,388 total active short-term rental listings across Airbnb and other vacation rental platforms, making it one of the most developed STR markets in Africa.
This number represents steady growth over recent years, driven by Morocco's booming tourism sector which hit a record 19.8 million visitors in 2025, and the long-term trend suggests continued supply expansion as more property owners recognize the revenue potential.
Which neighborhoods are most saturated in Marrakech as of 2026?
As of the first half of 2026, the most saturated neighborhoods for Airbnb in Marrakech are the Medina (particularly Mouassine, Riad Zitoun, Kasbah, and areas around Jemaa el-Fna), Gueliz, Hivernage, and Agdal.
These neighborhoods became saturated because they combine tourist magnetism with practical hosting logistics: the Medina offers the authentic riad experience that visitors specifically seek, while Gueliz and Hivernage provide modern convenience with easy taxi access and proximity to restaurants, hotels, and nightlife.
Relatively undersaturated neighborhoods that may offer better opportunities for new Marrakech Airbnb hosts include outer areas along Route de l'Ourika, parts of Palmeraie for villa-style properties, and emerging residential developments in the Targa area where supply hasn't yet matched potential demand.
What local events spike demand in Marrakech in 2026?
As of the first half of 2026, the main local events that spike Airbnb demand in Marrakech include the International Marathon of Marrakech on January 25, the 1-54 Contemporary African Art Fair from February 5 to 8 at La Mamounia, and GITEX Africa from April 7 to 9.
During these peak events, Marrakech Airbnb bookings typically increase by 30% to 50% and nightly rates can rise 20% to 50% above normal levels, especially for well-located properties near event venues or with strong reviews.
Hosts should adjust pricing and minimum stays at least 4 to 6 weeks before major events to capture early bookers, while also removing any flexible cancellation policies for event dates to protect against last-minute cancellations.
What occupancy differences exist between top and average hosts in Marrakech in 2026?
As of the first half of 2026, top-performing Airbnb hosts in Marrakech typically achieve occupancy rates between 62% and 67%, representing roughly 19 to 20 booked nights per month.
By comparison, the average Marrakech Airbnb host achieves around 52% occupancy (about 16 nights per month), meaning top performers secure 3 to 5 extra bookings monthly through better listings, pricing, and guest service.
New hosts in Marrakech typically need 6 to 12 months of consistent operation to reach top-performer occupancy levels, as building review volume and optimizing pricing strategy takes time in a competitive market with over 21,000 listings.
We give more details about the different Airbnb strategies to adopt in our property pack covering the real estate market in Marrakech.
Which price points are most crowded, and where's the "white space" for new hosts in Marrakech right now?
The nightly price range with the highest concentration of Marrakech Airbnb listings falls between 900 and 1,400 MAD ($99 to $153 USD or €90 to €140 EUR), where most one-bedroom and two-bedroom apartments in Gueliz, Agdal, and standard Medina locations compete intensely.
The most crowded price points are that 900 to 1,400 MAD value segment and the 1,200 to 2,000 MAD ($131 to $219 USD or €120 to €200 EUR) mid-tier experience band, while white space exists at the premium professional villa tier (3,000+ MAD) and the quality-focused extended-stay segment targeting digital nomads.
To successfully compete in underserved price segments in Marrakech, new hosts should focus on either well-run two-bedroom apartments with elevator, parking, and fast Wi-Fi in Gueliz or Agdal (for nomads), or Medina riads with genuinely easy taxi access and quiet nighttime conditions (a rare combination that commands premium pricing).
Get fresh and reliable information about the market in Marrakech
Don't base significant investment decisions on outdated data. Get updated and accurate information with our guide.
What property works best for Airbnb demand in Marrakech right now?
What bedroom count gets the most bookings in Marrakech as of 2026?
As of the first half of 2026, one-bedroom and two-bedroom properties get the most bookings in Marrakech because they match the dominant traveler profiles: couples, small friend groups, and business travelers attending conferences.
The booking rate breakdown by bedroom count in Marrakech shows one-bedroom units at 43% of supply, two-bedroom at 35%, three-bedroom at 11%, four-bedroom at 5%, and five-plus bedroom at 7%, with booking velocity highest in the one-bedroom and two-bedroom segments.
These bedroom counts perform best in Marrakech specifically because the city attracts a mix of romantic getaways, solo digital nomads, and event attendees who don't need large group accommodation, unlike family-focused destinations where three-bedroom properties might dominate.
What property type performs best in Marrakech in 2026?
As of the first half of 2026, the best-performing property type for Airbnb in Marrakech depends on your location: traditional riads outperform on ADR in the Medina, while modern apartments win on occupancy stability in Gueliz, Hivernage, and Agdal.
Occupancy rates across property types in Marrakech show apartments achieving steadier 50% to 55% year-round occupancy, riads ranging more widely from 45% to 60% depending on season and location, and villas experiencing the highest variance from 35% in summer to 70% during peak winter months.
Apartments outperform on consistency in Marrakech because they offer easier guest logistics (elevator, taxi drop-off, parking), lower maintenance requirements, and appeal to the growing digital nomad segment that prioritizes fast Wi-Fi and quiet workspaces over traditional aesthetic experiences.
What sources have we used to write this blog article?
Whether it's in our blog articles or the market analyses included in our property pack about Marrakech, we always rely on the strongest methodology we can, and we don't throw out numbers at random.
We also aim to be fully transparent, so below we've listed the authoritative sources we used, and explained how we used them and the methods behind our estimates.
| Source | Why it's authoritative | How we used it |
|---|---|---|
| Morocco Ministry of Tourism (MTAESS) | It's the official government ministry page explaining the current legal framework for tourist accommodation in Morocco. | We used it to anchor what "tourist accommodation" legally covers in Marrakech and the ministry's stated reform framework. We cross-checked it against published legal texts and local practice. |
| Morocco Official Bulletin (SGG) | This is Morocco's official publication channel for laws and decrees, making it the definitive source for legal requirements. | We used it as the source of truth for verifying whether rules exist nationally versus being rumor. We checked for any published restrictions on short-term rentals in Marrakech. |
| AirDNA Marrakech Market Data | AirDNA is a widely used short-term rental data provider with transparent market metrics including ADR, occupancy, and supply counts. | We used it as the baseline for ADR, occupancy, RevPAR, listing count, and amenity prevalence in Marrakech. We then converted ADR to MAD using the central bank exchange rate and built revenue ranges by property type. |
| Bank Al-Maghrib (Exchange Rates) | It's Morocco's central bank publishing official reference exchange rates used for all financial transactions. | We used it to convert STR metrics quoted in USD into MAD for practical budgeting. We also used it to keep all financial estimates consistent as of early 2026. |
| Reuters (Morocco Tourism) | Reuters is a high-reliability wire service, and it clearly attributes the tourism numbers directly to the Moroccan tourism ministry. | We used it to date-stamp the most recent verifiable tourism surge entering 2026. We used those growth rates to stress-test Airbnb revenue assumptions. |
| Observatoire du Tourisme | It's Morocco's official tourism observatory publishing standardized performance reporting on visitor patterns and accommodation. | We used it to understand Marrakech demand strength and seasonality through official hotel indicators and night-stay trends. We then compared those patterns to short-term rental seasonality. |
| Ministry of Tourism Key Figures | It's the ministry's official headline metrics and targets for Moroccan tourism, providing government-verified data. | We used it to frame 2026 demand tailwinds and confidence in travel volumes. We cross-checked with independent reporting that cites ministry statements. |
| Commune of Marrakech (Tourist Tax) | It's a direct municipality document showing how the tourist stay tax is declared, proving the administrative process exists. | We used it to confirm that Marrakech administratively supports and expects tourist-stay tax declaration. We folded it into the compliance checklist and expense modeling. |
| DGI Morocco (Tax Guide) | DGI is the national tax authority, and this guide summarizes rental income taxation rules in plain language. | We used it to model rental-income taxation for individuals including the standard allowance and optional flat rate. We then translated that into a monthly tax reserve for Airbnb cashflow planning. |
| Local Taxation Framework (Law 47-06) | It's an official consolidated legal text governing local taxes that communes can levy on tourist accommodation. | We used it to justify why "taxe de séjour" exists and is collected locally. We then used Marrakech commune documentation to operationalize what hosts usually need to do. |
| GITEX Africa | It's the organizer's official event website with confirmed dates and venue information for Marrakech. | We used it to identify a recurring demand spike window that reliably pushes ADR and occupancy. We incorporated it into the high-season versus low-season revenue bands. |
| International Marathon of Marrakech | It's the event's official site listing the 2026 race date and logistics information. | We used it as a concrete January demand pulse useful because January is otherwise shoulder season in many cities. We reflected it in weekly pricing tactics and minimum-stay strategy. |
| 1-54 Contemporary African Art Fair | It's the fair's official page with dates and location details for the Marrakech edition at La Mamounia. | We used it as another reliable February demand spike centered in premium hotel and Medina-adjacent areas. We reflected it in neighborhood-level pricing dispersion. |
| Bank Al-Maghrib (Real Estate Price Index) | It's the central bank's official portal for the national real estate price index tracking property values. | We used it to frame the 2025 to 2026 residential price environment important for yield and payback calculations. We cross-checked with ANCFCC published notes for methodological details. |
| ANCFCC (Real Estate Index Note) | ANCFCC is the official land registry authority co-publishing the real estate price index with the central bank using actual transaction data. | We used it to validate the methodology and confirm the index is built from real transaction data. We used the city-level direction for Marrakech to keep appreciation assumptions realistic. |
| HCP (Consumer Price Index) | HCP is Morocco's official statistics agency responsible for publishing national economic indicators. | We used it to estimate which expense lines tend to drift over time such as utilities and services. We then built an expense range rather than a single-point guess. |
| Morocco Ministry of Transport (ONDA) | It's an official government site citing ONDA airport passenger expectations and capacity planning. | We used it as a demand proxy since more air seats usually means more short-stay demand in Marrakech. We used it to support seasonality and event spike assumptions. |
We created this infographic to give you a simple idea of how much it costs to buy property in different parts of Morocco. As you can see, it breaks down price ranges and property types for popular cities in the country. We hope this makes it easier to explore your options and understand the market.
Related blog posts