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10 strong trends for 2025 in the Agadir property market

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Authored by the expert who managed and guided the team behind the Morocco Property Pack

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What is happening in Agadir’s real estate market? Are prices going up or down? Is Agadir still a hotspot for foreign investors? How is Morocco’s government impacting real estate policies and taxes in 2025?

These are the questions everyone is asking us every day—professionals, buyers, and sellers alike, from the bustling city center to the serene coastal areas. Perhaps you’re wondering the same thing.

We know this because we stay deeply connected with local professionals and people like you, diving into the Agadir real estate market every single day. That’s why we created this article: to provide clear answers, insightful analysis, and a well-rounded perspective on market trends and dynamics.

Our goal is simple: to ensure you feel informed and confident about the market without needing to look elsewhere. If you think we missed the mark or could do better, we’d love to hear your thoughts. Feel free to message us with your feedback or comments, and we’ll work hard to improve this content for you.

How this content was created 🔎📝

At Sands Of Wealth, we study the Agadir real estate market every day. Our team doesn't just analyze data from a distance—we're actively engaging with local realtors, investors, and property managers throughout the place. This hands-on approach allows us to gain a deep understanding of the market from the inside out.

These trends are originally based on what we’ve learned through these conversations and our observations. But it was not enough. To back them up, we also needed to rely on trusted resources, like World Bank, EBRD Green Cities, and MSCI (among many others).

We prioritize accuracy and authority. Trends lacking solid data or expert validation were excluded. For the "trends" meeting our standards, we go and look for more insights from real estate blogs, industry reports, and expert analyses, alongside our own knowledge and experience. We believe it makes them more credible and solid.

Trustworthiness is central to our work. Every source and citation is clearly listed, ensuring transparency. A writing AI-powered tool was used solely to refine readability and engagement.

To make forecasts accessible, our team designed custom infographics that clarify key points. We hope you will like them! All illustrations and media were created in-house and added manually.

If you think we could have done anything better, please let us know. You can always send a message. We answer in less than 24 hours.

1) Government tourism initiatives are boosting coastal property markets

Coastal properties in Agadir are thriving thanks to government tourism initiatives that have led to a surge in tourist arrivals.

In 2024, Morocco welcomed 14.6 million tourists by October, a 19% increase from the previous year, keeping rental properties bustling, especially in hotspots like Agadir. The Moroccan government is also expanding infrastructure to support tourism, with new air routes starting in 2025 that will boost connectivity and seat capacity. This makes coastal regions even more appealing to investors, turning them into prime real estate locations.

The demand for vacation rentals in Agadir is driving higher rental yields and rising property prices. Tourists and retirees are increasingly seeking second homes in the area, further boosting property sales. In late 2022, villa sales saw a significant jump of 27.5% year-over-year.

These developments are transforming Agadir into a sought-after destination for both tourists and property investors. The government's focus on enhancing tourism infrastructure is making a noticeable impact, with coastal properties reaping the benefits.

Investors are finding Agadir's real estate market particularly attractive due to these ongoing improvements and the steady influx of visitors. The combination of increased tourist numbers and improved infrastructure is creating a vibrant market for coastal properties.

Sources: World Bank, The Rio Times, Skift

2) The short-term rental market is thriving with the rise in tourism

Agadir's tourism boom is reshaping its short-term rental market.

In 2024, Agadir saw a record-breaking influx of tourists, with 1.27 million visitors and 5.47 million overnight stays by November. This surge represents a 15% increase from 2019, highlighting the city's growing appeal.

As more tourists flock to Agadir, the demand for short-term rentals has skyrocketed. On average, a short-term rental in Agadir is booked for 182 nights a year, with a median occupancy rate of 50%. This trend shows that many visitors prefer the flexibility and comfort of short-term rentals.

The number of active Airbnb listings in Agadir reached 1,682 by September 2024, underscoring the market's strength. August stands out as the peak month for these rentals, indicating a high point in tourist activity and demand.

For those considering investing in Agadir's property market, the thriving short-term rental scene offers promising opportunities. The city's popularity among tourists is a key driver, making it an attractive option for potential buyers.

Sources: Airbtics, Born2Invest

statistics infographics real estate market Agadir

We have made this infographic to give you a quick and clear snapshot of the property market in Morocco. It highlights key facts like rental prices, yields, and property costs both in city centers and outside, so you can easily compare opportunities. We’ve done some research and also included useful insights about the country’s economy, like GDP, population, and interest rates, to help you understand the bigger picture.

3) Domestic buyers from larger cities are increasingly purchasing second homes

Second-home purchases are on the rise among city dwellers looking for a getaway in the countryside.

In places like Agadir, the demand for second homes has jumped by 30% since 2020, drawing in buyers from bustling urban areas. This surge is largely due to the attractive financial benefits that come with owning property here. Rental yields can reach up to 8% annually, while capital appreciation might hit 10% each year, making it a lucrative investment.

Agadir stands out as a more affordable option compared to hotspots like Costa del Sol and Algarve. Property prices here are 30 to 40% lower, which is a big draw for those looking to stretch their investment dollars further. The favorable tax regime only sweetens the deal, making it a smart choice for those eyeing a second home.

For city folks, Agadir offers not just a financial opportunity but also a lifestyle upgrade. Imagine trading the city hustle for a serene coastal retreat, all while your investment grows. This combination of lifestyle and financial gain is hard to resist.

Moreover, the local market's stability and growth potential are reassuring for buyers. With the right property, you could enjoy both a peaceful escape and a solid return on investment. It's no wonder more people are considering Agadir for their second home.

As more urbanites look to escape the city grind, Agadir's appeal continues to grow. The blend of affordability, potential returns, and lifestyle benefits makes it a top choice for second-home buyers.

Sources: Kensington Morocco, Global Property Guide

4) Beachfront properties in Agadir are seeing increased demand from both local and foreign buyers

Beachfront properties in Agadir are in high demand, attracting both local and foreign buyers.

In the villa sector, property sales have surged, with a 27.5% increase year-over-year in the last quarter of 2022. This jump highlights the growing interest in owning a piece of Agadir's coastline.

Investors are drawn to Agadir for its attractive rental yields, reaching up to 8% annually. These returns are significantly higher than what you might find in Europe, making it a smart choice for those looking to invest in real estate.

Tourism is booming, with 14.6 million tourists visiting by October 2024, marking a 19% rise from the previous year. This influx fuels the demand for short-term rentals and vacation homes, especially along the beach.

Agadir is transforming with projects like the Taghazout Bay luxury resort and the Agadir Marina. These developments are turning the city into a top tourist spot, pushing property values and demand even higher.

Sources: Global Property Guide, Kensington Morocco, Wikipedia

5) Luxury villas near the coastline are attracting investor interest

Investors are flocking to luxury villas near Morocco's coastline for a variety of compelling reasons.

With a 15% rise in tourist arrivals in 2023 and an even bigger jump expected in 2024, places like Agadir are buzzing with activity. This steady stream of visitors keeps rental properties in high demand, making them a smart investment choice. The coastal charm and vibrant atmosphere of Agadir are irresistible to tourists, ensuring that these properties remain a hot commodity.

Agadir isn't just a tourist magnet; it's also becoming a favorite for those looking for a second home. Since 2020, there's been a 30% increase in demand for second homes in the area. The city's sunny climate and modern amenities make it an ideal spot for a getaway home. In fact, villa sales in Agadir saw a 27.5% surge in the last quarter of 2022, underscoring the growing interest in luxury living.

The Moroccan government has ambitious plans to attract 17.5 million visitors by 2026, which is likely to further fuel the demand for vacation homes and rentals in coastal areas like Agadir. This initiative is part of a broader strategy to boost tourism and real estate development in the region.

Adding to the allure, new luxury developments are popping up, such as the Agadir Marina. This project is transforming the waterfront into a vibrant, upscale district, drawing in a discerning international crowd. The marina is set to become a hub of luxury, offering high-end amenities and a cosmopolitan vibe.

For those considering an investment, the combination of rising tourist numbers, government initiatives, and luxury developments makes Agadir a promising prospect. The city's blend of natural beauty and modern infrastructure is a winning formula for both investors and vacationers alike.

Sources: Kensington Morocco, Norada Real Estate

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6) Eco-friendly construction is becoming more popular in new residential projects

Eco-friendly construction is really taking off in Agadir, Morocco, especially in new residential developments.

Thanks to the city's Integrated Energy Reduction Plan, projects like SolarCity have made a big impact. They've managed to cut energy consumption by 40% and boost energy autonomy by 36%. This means homes are not only greener but also cheaper to run, which is a win-win for everyone.

Agadir's Green City Action Plan is another game-changer. It's a detailed strategy that tackles sustainability head-on, promoting the development of sustainable urban infrastructure. This makes eco-friendly neighborhoods more appealing to both developers and future homeowners.

The real estate market in Agadir is catching on to this trend. By incorporating green technologies like solar panels and water recovery systems, properties are becoming more attractive to investors who care about sustainability and saving money in the long run.

For those looking to buy property, this shift towards eco-friendly construction means more options that are not only good for the planet but also for your wallet. It's a smart move for anyone interested in sustainable living.

Agadir is setting an example with its commitment to green development, making it a hotspot for eco-conscious buyers. The city's efforts are paving the way for a more sustainable future, one home at a time.

Sources: Connective Cities, Kensington Morocco, EBRD Green Cities

7) Properties with easy access to Agadir’s beaches are becoming a priority for buyers

Agadir is becoming a hot spot for property buyers, thanks to its easy access to stunning beaches.

In 2024, Agadir saw a 15% jump in tourist arrivals compared to the previous year, keeping rental properties in high demand. This surge, especially in beachside areas, shows how much people love being close to the ocean.

Property prices in Agadir are on the rise, fueled by the demand for vacation homes and short-term rentals. Many foreign buyers are eyeing the coastal regions, not just for personal enjoyment but also for the potential rental income they offer.

Agadir has seen significant infrastructure development, including luxury resorts, which adds to its charm. These modern amenities, along with the city's easy beach access, make it a prime spot for those seeking comfort and convenience.

The city's pleasant year-round climate is another draw, especially for European retirees. There's been a notable increase in requests for second homes, with villa sales rising significantly, highlighting Agadir's growing reputation as a desirable place to live.

Buyers are prioritizing properties with easy access to Agadir’s beaches, making it a top choice for those looking to enjoy a beach lifestyle.

Sources: Global Property Guide, MSCI

8) Modern designs are being used by developers to attract younger buyers

Developers are using modern designs to catch the eye of younger buyers.

Take Taghazout Bay, for example. It's a luxury resort area with high-end residences and amenities that fit perfectly into the natural landscape, creating a unique living environment that young, dynamic people love.

In Agadir, the City of Innovation is a tech hub that's drawing in startups and innovative companies. This has led to a demand for modern, tech-savvy living spaces that appeal to younger buyers who are always looking for the next big thing.

Agadir is also making waves with its commitment to sustainability. The city is a leader in sustainable urban planning, offering green spaces and modern infrastructure that attract younger individuals who care about the environment.

Then there's the new Agadir Marina, which is packed with modern amenities. It offers luxury dining, shopping, and leisure options that cater to younger buyers who enjoy a vibrant and luxurious lifestyle.

These developments are not just about aesthetics; they are about creating a lifestyle that resonates with younger generations. Modern designs and amenities are key to attracting this demographic.

Source: Kensington Morocco

infographics comparison property prices Agadir

We made this infographic to show you how property prices in Morocco compare to other big cities across the region. It breaks down the average price per square meter in city centers, so you can see how cities stack up. It’s an easy way to spot where you might get the best value for your money. We hope you like it.

9) Buyers are drawn to Agadir’s suburbs for quieter living environments

Agadir's suburbs are drawing in those seeking a quieter lifestyle.

One major draw is the luxury residential complexes in areas like Founty. These spots offer a peaceful atmosphere with modern amenities and green certifications, perfect for anyone wanting a more relaxed environment. Imagine living in a place where you can enjoy both comfort and sustainability.

Taghazout Bay is another gem, famous for its beautiful seaside location and luxurious villas. Known globally as a surf haven, it also offers a laid-back lifestyle that attracts a young and dynamic crowd. The mix of stunning architecture and a serene coastal setting makes it a top choice for those seeking tranquility.

The secondary residence market is booming, especially since the global pandemic. There's been a noticeable uptick in demand for second homes in Agadir, particularly from Europeans. People are on the hunt for peaceful environments with features like home workspaces and private gardens, which are readily available in Agadir's suburbs.

Agadir's suburbs are not just about luxury; they offer a unique blend of modern living and natural beauty. The area is becoming increasingly popular among those who want to escape the hustle and bustle of city life. With its stunning landscapes and modern conveniences, it's no wonder more people are considering making the move.

For those interested in investing, Agadir's suburbs present a promising opportunity. The combination of a growing real estate market and the area's natural allure makes it an attractive option for potential buyers. Whether you're looking for a primary residence or a vacation home, the suburbs of Agadir offer a perfect balance of tranquility and modern living.

Sources: Kensington Morocco, Housing Place

10) New constructions are incorporating smart home features

Smart home features are becoming a staple in new constructions.

Imagine walking into a home where everything is connected and at your fingertips. That's the reality today, thanks to the rapid growth of the global smart home market. In recent years, we've seen leaps in security tech and IoT connectivity, making these features not just a luxury but a standard in new homes.

People are catching on fast. By 2023, over half of US homes had some form of automation. This isn't just a passing trend; it's a shift in how we live. Homebuyers are actively seeking properties that come with built-in smart technology, making it a hot selling point.

Security is a big deal in this space. It's one of the fastest-growing segments in the smart home market. By 2025, smart home security is expected to rake in $5.05 billion. This shows just how crucial these features are becoming in new builds.

Builders are taking note, integrating these technologies right from the start. It's not just about convenience; it's about meeting the expectations of a tech-savvy market. Smart home features are no longer optional; they're essential.

As these technologies become more affordable, they're also becoming more accessible. This means that even mid-range homes are now boasting features that were once reserved for high-end properties. The integration of smart tech is reshaping the housing market.

Sources: TechJury, Bernard Marr, Exploding Topics

While this article provides thoughtful analysis and insights based on credible and carefully selected sources, it is not, and should never be considered, financial advice. We put significant effort into researching, aggregating, and analyzing data to present you with an informed perspective. However, every analysis reflects subjective choices, such as the selection of sources and methodologies, and no single piece can encompass the full complexity of the market. Always conduct your own research, seek professional advice, and make decisions based on your own judgment. Any financial risks or losses remain your responsibility.